Homemark (Pty) Ltd is a private company, registered in the Republic of South Africa. It is one of the pioneers of the Direct Response industry primarily in the TV segment. The company was founded in 1992, is well established, fast-growing and very competitive in the local marketplace. The company has over 400 employees nationwide and strives to be innovative in product ranges, to constantly expand and to offer our clients the best products on the market. Homemark at Clearwater Mall specialises in electronics (polaroid), kitchenware (Milex), Floormax cleaning products, toys, different kiddies’ equipment and fitness equipment. Our store is located close to entrance 5, shop number LM 044A. Homemark Clearwater Mall focuses on two major markets, direct response and retail. To effectively reach the direct market the company is able to incorporate sound marketing practice and local knowledge through the Internet and websites, the 24-hour Home Shopping Channel (HSN), infomercials, commercial TV advertising and print advertising such as product catalogues. This enables strong presence and brand awareness in the marketplace.